I visited Universal Studios Japan’s Super Nintendo World while it was still open—though it’s currently temporarily closed.
As someone who grew up loving games and has played the Super Mario series since the original Super Mario Bros., the whole experience felt like a dream come true.
Super Nintendo World features many exclusive items you can only buy there. Inside, there are two stores: One-Up Factory sells general Super Mario memorabilia, and Mario Motors specializes in Mario Kart merchandise.
(Some items like hats are available outside the World too.)
I got so excited that I ended up buying nearly ¥40,000 worth of souvenirs! Here are my top five favorites, along with all the other goodies I picked up.
- 5. Yoshi Magnet Hook
- 4. Toad Smartphone Stand
- 3. Chef Toad Soft Doll
- 2. Bob-omb Senbei (Rice Crackers)
- 1. Golden Mushroom Coin Chocolates
- Other Souvenirs I Bought at Super Nintendo World
- Mario and Luigi Hats
- Yoshi Egg Crunch Chocolates
- Mario Kart Tire Chocolate Tin
- Super Mushroom Cookie Box
- Walking Mario Toy
- Mario Kart Memo Clip
- Mini Towel Set (Power-Ups)
- Pencil Case With Mario Level Map
- Power-Up Strap Set
- Drawstring Bag (Mushroom & Question Block)
- Super Star Coin Case
- Power-Up Coaster Set
- Character Clear File Set
- Mario Kart Clear File
- Final Thoughts
5. Yoshi Magnet Hook
At number five is the Yoshi Magnet Hook (¥1,200).
Yoshi’s tongue bends freely—just curl it forward and use it to hang keys or other items.
It’s both adorable and practical—and sure to be useful for a long time.
4. Toad Smartphone Stand
Fourth place goes to the Toad Smartphone Stand (¥2,800).
Toad stands on a grassy platform dotted with flowers, mouth open, yet steady enough to hold your phone securely.
Once a phone is placed, Toad’s face is mostly hidden, but the stand is very sturdy—even stands firm under a 10.9‑inch iPad Air or a vertically oriented 13‑inch MacBook Air.
I use multiple devices, so a reliable stand is essential. Among mostly monochrome options, this cute stand brought unexpected joy.
3. Chef Toad Soft Doll
At One-Up Factory, my wife immediately snapped up the Chef Toad Soft Doll (¥3,900)—Toad’s dressed as a chef from the in-world Toad Cafe.
Toad’s colors—white and red inverted—are just right. The craftsmanship and colors are top-notch.
Now he watches over our meals and daily life at home.
No special features—just a high-quality, cute figurine that brightens our living space.
2. Bob-omb Senbei (Rice Crackers)
Number two is the Bob‑omb (¥1,800).
This little guy is adorable—even before noticing the tiny legs, wind-up key, and fuse.
Press down on the head—he stands stably on his feet.
Inside are 20 mini fried rice crackers. It makes a quirky Mario-themed display and doubles as a snack container—perhaps the best souvenir.
Not a main character but a cult favorite—perfect as a fun keepsake.
1. Golden Mushroom Coin Chocolates
The most eye-catching item I bought was the Golden Mushroom (¥2,900).
Look at that shine—reflects everything around it!
Even from afar, it stands out—and now sits on our shelf glowing.
Inside are 16 nostalgic coin‑shaped chocolates. Once eaten, the container is perfect for hiding small treasures.
If you like playful decor, this gem might just be worth it—golden and eye-catching.
Here’s our shelf featuring the Golden Mushroom and Bob‑omb—just looking at it brings a smile.
Other Souvenirs I Bought at Super Nintendo World
Those were my top five, but I also got several other irresistibly fun souvenirs. Here they are:
Mario and Luigi Hats
Mario and Luigi baseball caps (¥3,300 each).
Bought at the Universal CityWalk store before entering the park—great for dressing up before heading in.
Wearing them, plus Splatoon merch, drew lots of attention from friendly park staff!
Yoshi Egg Crunch Chocolates
A Yoshi Egg with crunch chocolates inside (¥1,400).
It stands on its own and comes filled with 12 crunch chocolates.
Mario Kart Tire Chocolate Tin
A tire-shaped tin with chocolates inside (¥2,000).
It’s made from rubber-like material, with a hubcap lid. Inside are 6 small chocolates—great container, light crowd-pleaser.
Super Mushroom Cookie Box
The Super Mushroom cookie box (¥2,000) comes in a cute felt box with 15 cookies inside.
So cute I’m tempted to reuse the box for something else!
Walking Mario Toy
One buzzed-about item is the Walking Mario (¥3,900).
Press his Koopa shell, and Mario walk—no batteries needed! A truly magical little toy.
A must-check item in the park.
Mario Kart Memo Clip
A Mario Kart memo clip (¥1,800)—great for holding To-Do notes. The design is too cute to just discard a piece of paper.
Mini Towel Set (Power-Ups)
A set of mini towels featuring the ⭐Super Star, 🍄Super Mushroom, and 🌸Fire Flower (¥2,400). Functional and adorable.
Pencil Case With Mario Level Map
A pencil case printed with a classic Super Mario level map—complete with Thwomp and Bowser looming (¥1,300).
Power-Up Strap Set
A power-up charm set with a ? Box containing Mushroom, Star, and Fire Flower charms (¥2,000). Each has a coordinating color scheme—perfect for keys if your phone has no strap hole.
Drawstring Bag (Mushroom & Question Block)
A drawstring bag featuring a ? Block on one side and Super Mushroom on the other (¥1,500).
Super Star Coin Case
A Star coin case (¥1,300) with a zipper in the back for coins or small items.
Power-Up Coaster Set
Four coasters featuring ?, Super Star, Super Mushroom, and Fire Flower (¥2,400).
Character Clear File Set
A set of four clear files featuring cute Super Mario enemies (¥1,200).
When you insert paper, characters like Boo, Bullet Bill, Piranha Plant, and Blooper appear!
The art is just so charming.
Including Mario dodging a giant Blooper that’s nearly impossible to avoid.
Mario Kart Clear File
A two-piece clear file set (¥1,000). One features holographic Rainbow Road, and the other shows Mario Kart items like Banana Peel and Spiny Shells.
Final Thoughts
Super Nintendo World was a dream come true for a lifelong Mario fan like me. Don’t miss it if you get a chance to go!
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